
Does the consumer know what they are buying?
Transparency in Cruise Ferry pricing Whilst Yield Management and Revenue Management have been around for many years, in the early days the distribution of pricing

Transparency in Cruise Ferry pricing Whilst Yield Management and Revenue Management have been around for many years, in the early days the distribution of pricing

In a previous blog I had discussed the changing demand patterns for Cruise Ferry traffic as we came out of Covid with bookings later than

I must say that throughout this pandemic I have detested the term “New Normal”. Normal may evolve, but it cannot simply be replaced with something

Forecasting is always somewhat of an estimation for the future, even when based on advanced mathematics and incorporating other data and sources to improve accuracy.

We are in the transportation industry; we like to travel. We still think that face to face is by far the best way to develop

Revenue Management has been in existence for many decades now with airlines being the pioneer when it comes to using scientific approaches to maximize revenues